Aigul KassymovaAigul Kasymova is one of the pioneers of the fashion industry in Kazakhstan. She opened her atelier back in 1997, and already in 2006 launched a brand under her own name. During that time (almost 23 years on the market), the designer tried a variety of directions - this is wedding clothing, and the national, and more democratic youth line. The brand is characterized by a restrained feminine style, following the canons of the classics. Therefore, here you do not have to worry about the quality of the cut and patterns - the professionalism of seamstresses has been tested over the years.
AiShoАiSho is a fairly young brand, founded five years ago by the sisters Ayman and Sholpan. The girls performed at MBFWAlmaty with their debut collection, consisting mainly of pantsuits of different styles. Since then, the classic two-piece trouser suit(and its variations) has been the branMost often, girls are inspired by retro aesthetics - then A-line dresses ind's signature piece. the style of the 60s, large vintage accessories and fitted coats appear in the collections.
AvventuristaAvventurista is a Kazakh brand founded by designer Yana Lieva. It is a classic urban brand with a bold, slightly aggressive, masculine style. Jackets with a pronounced shoulder line, layered suits, fitted midi dresses, large accessories are the most popular items. The brand has several special collections, including sports and plus-size.
CLO.CLO name. - short for English Clothes. The brand was founded in 2019 by Diana Abilova, Magamed and Tamara Khazhalievs. It was important for them to abandon the classic format and seasonal scheme. They sew all the products themselves and display them in small batches. This approach allows you to create a design based on the individual measurements of the client.
Most of the models are unisex, so in the collections you can find both light flowing dresses and rude masculine vests. In addition, the collection contains basic items - knitted T-shirts, long sleeves, denim and wool trousers. Now the guys are planning to enter the international market.
PentatonicaThe brand, founded by Saule Jamil and Kira Maisheva, is another “old-timer” of the industry. Throughout the entire existence of the brand, it strictly adheres to the originally laid down concept based on Belgian constructivism. Clothing is most often kept in a minimalist style, based on simplicity and often deconstruction. The colors are calm and natural: white, beige, ivory and gray. This also applies to materials, mainly linen, natural cotton and leather are used.
KirpiKirpi is a Kazakhstani brand that appeared several seasons ago. Kirpi is translated from Kazakh as “hedgehog” and this name perfectly fits the aesthetics of the brand. The designer of the brand Lilia Mamieva prefers classic feminine silhouettes, but always skillfully approaches the choice of fabrics - bright textures, seemingly incongruous prints connected using the patchwork technique, large accessories “catch” the eye and attract attention.
RoxWearRoxWear is a new brand of Parsons alumnus Roxana Adilbekova, who once launched the Otepel brand. RoxWear is a true Central Asian streetwear that has absorbed all the visual aesthetics of this region. It contains ornaments, tracksuits, and elements of national clothing. Interestingly, in some cases, Roxanne reinterprets familiar items of clothing such as Metallica T-shirts (which can be called part of the cultural heritage of children at the turn of the 90s and 2000s).
Перевод статьи: Жарасова Сымбат
Источник:
https://m.buro247.kz/fashion/news/kazakhstanskie-dizaynery-v-kotorykh-my-verim.html