90% of restaurants and cafes in Kazakhstan will be closed in the first year of operation. Therefore, before launching a restaurant project, you must first study the market. The good news is that you don't need to be a professional marketer or order expensive Analytics. At the beginning, it is enough to give a General assessment.

-Market research

-Your research will allow you to make the right decision.

Who will compete with you in the price segment and among the target audience? What area are they located in? Based on this information, you will be able to choose the location for your bar or restaurant.

Evaluate the menu (design, typography, assortment) of competitors, measure the time of food delivery, and monitor the service, interior, and features. Visit their restaurant to take into account the experience, advantages and disadvantages of potential competitors.

How much is the client willing to pay? What are his interests? What is the average age of the client? This allows you to determine your target audience. Answer these questions for yourself to promote your organization.

How do I do this abroad and in major cities? What are the trends in the catering market abroad? They were first developed in Almaty and Nur-Sultan. Therefore, new ideas and concepts can be found in these cities.

Social network. 

         Every restaurant has a Facebook or Instagram page. Study the reviews and ratings, read what is written about other restaurants, because they are written by real people, and this is the most valuable review. Join the group of restaurant critics of Kazakhstan. There are many comments and warnings about errors in the restaurants of this group, and you can avoid them.

The more practical information you collect, the easier it will be to navigate the market and avoid mistakes in the early stages. Market analysis, which consists of evaluating competitors, demand, and current trends, is the Foundation of your business. Real work with the project begins with: a business plan, the concept and format of the institution, menu development, restaurant design, and much more.

How do I forecast profit?

What is the profit? You spend on food, cooking, electricity and gas for cooking. Profit is the difference between the price at which you sell food and your expenses.

How can you predict the future? Costs are easy to calculate, and you don't know anything about revenue in advance, but you need to calculate real numbers. Rely on the results of other institutions, but do not consider them as a guaranteed income, they are just a guide for you. The portal offers free consultations for entrepreneurs. For example, we can help you with your accounting or business plan. ,

When calculating, create three scenarios: negative, positive, and more expected.

Go to other establishments in your price segment. Calculate your customers on weekdays, holidays, and weekends, and then calculate the average values. You don't have to sit seven days a week. For example, you can track from a car. Bring a Notepad, pen, and calculator. This research will help you get rid of extra imagination and predict real numbers.

Place

You can buy or rent a place. If you calculate the costs and benefits mathematically correctly, are confident in your business model, and sincerely want to stay in business, then you can buy a place. If something doesn't work out, you can rent it later.

In any case, you must take into account the mandatory areas in the room: the living room, bathroom, kitchen and pantry.

How do I set up a menu?

You need to not only describe the dishes on the menu, but also sell the most useful items. With a good menu, you can spend more money on the customer.Think about sets. Create a special offer with a combination of positions. Customers like to save money, but they actually buy more.Dispose of food sparingly, not cheaply. This is necessary so that the menu does not become a price list, so that guests do not immediately switch to cheap seats.The upper-right corner is the most effective place. When opening the menu, the client first looks up, then down. Place the most effective products there.

Team

Outsourcing of non-core tasks, such as accounting, security, and event management. Use the Naimi service.

If you don't have an accountant and are looking for an easy way to manage your finances yourself. Select accounting in the cloud. Get in the Bay service, this is" remote " accounting support

Digital services for restaurants impossible without them, with the help of programs it is possible to reserve tables, take orders and carry them to the kitchen. When preparing an order, the chef prepares the order and sends a message to the waiter. You can use the programs to create reports and Analytics on sales and the most popular dishes. Such programs are accounting systems.

Automatic recording saves time and eliminates the human factor. Take inventory, conduct promotions, and create sales reports quickly and accurately.