Smagulov spoke about the sale of MEGA Astana and MEGA Aktobe
In an exclusive commentary for Forbes.kz, a well-known Kazakhstani businessman spoke about the progress of the deal.
In March 2016, a well-known Kazakhstani businessman Nurlan Smagulov told Forbes.kz that he does not exclude the possibility of selling two more of his malls - MEGA Astana and MEGA Aktobe. Recall that in the second half of 2015 Nurlan Smagulov, who ranks 12th in the Forbes Kazakstan ranking of the 50 richest businessmen in Kazakhstan - 2016 and 10th in the ranking of 50 influential businessmen in Kazakhstan - 2015, sold the MEGA Shymkent shopping and entertainment center.
What assets is Smagulov ready to part with for the sake of MEGA Silk Way?
The Forbes.kz columnist met with the businessman and learned about the sale of shopping and entertainment centers in Astana and Aktobe.
F: Nurlan Erkebulanovich, according to Forbes.kz you have already found a buyer for MEGA Astana and MEGA Aktobe. Does one person buy them?
- There is only one buyer. Now we are in the process of discussing details and so on, but we have not sold these malls yet. A sale for a business is when the money has already been received, but we have not received the money yet. But the negotiation process has already gone deep. And we are not looking for other buyers.
F: Who is the buyer?
“I can't say his name. Moreover, I will not do this even after the deal is completed. First, we are not a public company. Secondly, I signed a non-disclosure agreement, which I cannot violate unilaterally. This is unethical. Now I cannot talk about the parameters of the deal, its depth, parameters and the buyer.
F: Where do you intend to direct the funds received from the sale of these malls?
What brands does MEGA focus on during the crisis
- We are investing them all in the construction of MEGA Silk Way, because the budget is growing, and because of the devaluation, we have a certain deficit of financial resources. Everything will go to the construction site.
F: As a result of the sale, you will only have MEGA Alma-Ata, MEGA Park and the MEGA Silk Way under construction?
- Yes. These are the objects that are most interesting and in which I see great potential for development.
F: How is MEGA Silk Way construction progressing?
- The object is 70% ready for today. We want to commission the object by the end of 2016, in December to open it. This is the most significant object in the life of our company and the largest, its area is 139 thousand square meters. m.
F: How interesting is it for tenants?
Nurlan Smagulov: We took the brunt of the devaluation
- 70% of the area in this mall has already been rented. We are sure to fill it out. There will be presented Inditex (the corporation unites more than 6750 stores in 88 countries under the brands Zara, Oysho, Massimo Dutti, Bershka, Pull and Bear, Zara Home, Stradivarius, Uterque and Lefties. - F), Happylon with an attraction of sea animals, new restaurants, in particular, Kazakhstani entrepreneurs will open the Yakitoria restaurant under the franchise, of course, Starbucks, McDonald's and Angel-in-us. In general, all the leading international and Kazakhstani retail will be represented at this facility. Moreover, new international brands will come that have not previously been presented on the Kazakhstan market.
F: However, some malls are empty ...
- Despite the fact that they talk about the surplus of shopping and entertainment centers in our market and that some of them are empty, in fact, we do not have enough good, high-quality shopping and entertainment centers. The fact that some retail space is empty speaks only of their competitiveness. Perhaps they were simply misdesigned. You cannot just build a building, say that this is a shopping and entertainment center, and send people there. Finding a balance between shopping and entertainment is important.
Now we are working on a CRM loyalty system, which we plan to implement in all our shopping malls in February 2017. It will allow not only to accumulate bonuses and spend them, but to build interactive communication between the buyer and the seller. You get GPS-navigation, an application on your phone, and when you go into it, information about what is in this store becomes available to you. Now the IT sphere is developing at an incredible pace, and we want to use it all.
Перевод статьи:301 группа.Жарасова Сымбат
https://m.forbes.kz/process/businessmen/smagulov_rasskazal_o_prodaje_mega_astana_i_mega_aktobe
In March 2016, a well-known Kazakhstani businessman Nurlan Smagulov told Forbes.kz that he does not exclude the possibility of selling two more of his malls - MEGA Astana and MEGA Aktobe. Recall that in the second half of 2015 Nurlan Smagulov, who ranks 12th in the Forbes Kazakstan ranking of the 50 richest businessmen in Kazakhstan - 2016 and 10th in the ranking of 50 influential businessmen in Kazakhstan - 2015, sold the MEGA Shymkent shopping and entertainment center.
What assets is Smagulov ready to part with for the sake of MEGA Silk Way?
The Forbes.kz columnist met with the businessman and learned about the sale of shopping and entertainment centers in Astana and Aktobe.
F: Nurlan Erkebulanovich, according to Forbes.kz you have already found a buyer for MEGA Astana and MEGA Aktobe. Does one person buy them?
- There is only one buyer. Now we are in the process of discussing details and so on, but we have not sold these malls yet. A sale for a business is when the money has already been received, but we have not received the money yet. But the negotiation process has already gone deep. And we are not looking for other buyers.
F: Who is the buyer?
“I can't say his name. Moreover, I will not do this even after the deal is completed. First, we are not a public company. Secondly, I signed a non-disclosure agreement, which I cannot violate unilaterally. This is unethical. Now I cannot talk about the parameters of the deal, its depth, parameters and the buyer.
F: Where do you intend to direct the funds received from the sale of these malls?
What brands does MEGA focus on during the crisis
- We are investing them all in the construction of MEGA Silk Way, because the budget is growing, and because of the devaluation, we have a certain deficit of financial resources. Everything will go to the construction site.
F: As a result of the sale, you will only have MEGA Alma-Ata, MEGA Park and the MEGA Silk Way under construction?
- Yes. These are the objects that are most interesting and in which I see great potential for development.
F: How is MEGA Silk Way construction progressing?
- The object is 70% ready for today. We want to commission the object by the end of 2016, in December to open it. This is the most significant object in the life of our company and the largest, its area is 139 thousand square meters. m.
F: How interesting is it for tenants?
Nurlan Smagulov: We took the brunt of the devaluation
- 70% of the area in this mall has already been rented. We are sure to fill it out. There will be presented Inditex (the corporation unites more than 6750 stores in 88 countries under the brands Zara, Oysho, Massimo Dutti, Bershka, Pull and Bear, Zara Home, Stradivarius, Uterque and Lefties. - F), Happylon with an attraction of sea animals, new restaurants, in particular, Kazakhstani entrepreneurs will open the Yakitoria restaurant under the franchise, of course, Starbucks, McDonald's and Angel-in-us. In general, all the leading international and Kazakhstani retail will be represented at this facility. Moreover, new international brands will come that have not previously been presented on the Kazakhstan market.
F: However, some malls are empty ...
- Despite the fact that they talk about the surplus of shopping and entertainment centers in our market and that some of them are empty, in fact, we do not have enough good, high-quality shopping and entertainment centers. The fact that some retail space is empty speaks only of their competitiveness. Perhaps they were simply misdesigned. You cannot just build a building, say that this is a shopping and entertainment center, and send people there. Finding a balance between shopping and entertainment is important.
Now we are working on a CRM loyalty system, which we plan to implement in all our shopping malls in February 2017. It will allow not only to accumulate bonuses and spend them, but to build interactive communication between the buyer and the seller. You get GPS-navigation, an application on your phone, and when you go into it, information about what is in this store becomes available to you. Now the IT sphere is developing at an incredible pace, and we want to use it all.
Перевод статьи:301 группа.Жарасова Сымбат
https://m.forbes.kz/process/businessmen/smagulov_rasskazal_o_prodaje_mega_astana_i_mega_aktobe