Auto-Moto in Almaty (Autodesk, Tire)
Luxury car sales in Kazakhstan revive after quarantine.
Dealerships of the Orbis Auto group increased sales of luxury cars in the post-warranty period.
Analysis of data from recent months has shown that during the crisis period, the premium segment feels better than the mass market and is less susceptible to the crisis. Luxury brands showed stable online sales during the quarantine period in March and April, and at the end of may, they remained at the level of the monthly average.
Online sales due to restrictions on the coronavirus received a new boost this spring. In particular, sales of Porsche during April accounted for 86% of the average monthly sales volume, Audi 50%, Cadillac 12%. It is noted that despite the drop in sales in April (-85%) for the first 5 months of 2020, sales of Cadillac cars remained at the level of the same period last year, and amounted to 43 cars, which is a good indicator for our country.
- The coronavirus pandemic has accelerated our company's transition to the digital space. We have revised our business processes and increased our investment in digital marketing by adapting almost all of our dealership sites to online sales. Meanwhile, we note that the transition to fully remote car sales in Kazakhstan is still unlikely, due to customer preferences. For consumers, the car remains a significant asset, not just a means of transportation. In addition, for our mentality and national characteristics – the purchase of a car is a certain ritual. At the same time, we note that customers are interested in expanded online opportunities at the stage of choosing a car, " said Dinara Iskakova, General Director of Orbis Auto.
In may, after the quarantine was completed in most major cities, the company sold 7 units of the bestseller and flagship of the Cadillac Escalade brand, 5 Audi cars, of which 4 units were for the large Q8 crossover and 1 unit for the A6 business sedan, which arrived in Kazakhstan only in may this year. Porsche sold 6 cars, half of which came from the Panamera. Despite the fact that the flagship in Kazakhstan has always been and remains the Cayenne, representatives of Porsche Center Almaty note the interest of Kazakh buyers in the anniversary release of the Panamera 4 with a 3.0-liter Biturbo engine with a capacity of 243 kW (330 HP), the cost of which starts from 52,000,000 tenge. It is this model that doubled Porsche's sales results in may, with its extended basic equipment in the area of comfort and running gear, as well as additional exclusive accents.
But to return to indicators of 2019 and full recovery of the automotive market overall, according to the forecast Orbis Auto, not earlier than one year and provided that there will be a second wave of self-isolation and the tightening of quarantine, which, of course, may change the situation for the worse.
Dealerships of the Orbis Auto group increased sales of luxury cars in the post-warranty period.
Analysis of data from recent months has shown that during the crisis period, the premium segment feels better than the mass market and is less susceptible to the crisis. Luxury brands showed stable online sales during the quarantine period in March and April, and at the end of may, they remained at the level of the monthly average.
Online sales due to restrictions on the coronavirus received a new boost this spring. In particular, sales of Porsche during April accounted for 86% of the average monthly sales volume, Audi 50%, Cadillac 12%. It is noted that despite the drop in sales in April (-85%) for the first 5 months of 2020, sales of Cadillac cars remained at the level of the same period last year, and amounted to 43 cars, which is a good indicator for our country.
- The coronavirus pandemic has accelerated our company's transition to the digital space. We have revised our business processes and increased our investment in digital marketing by adapting almost all of our dealership sites to online sales. Meanwhile, we note that the transition to fully remote car sales in Kazakhstan is still unlikely, due to customer preferences. For consumers, the car remains a significant asset, not just a means of transportation. In addition, for our mentality and national characteristics – the purchase of a car is a certain ritual. At the same time, we note that customers are interested in expanded online opportunities at the stage of choosing a car, " said Dinara Iskakova, General Director of Orbis Auto.
In may, after the quarantine was completed in most major cities, the company sold 7 units of the bestseller and flagship of the Cadillac Escalade brand, 5 Audi cars, of which 4 units were for the large Q8 crossover and 1 unit for the A6 business sedan, which arrived in Kazakhstan only in may this year. Porsche sold 6 cars, half of which came from the Panamera. Despite the fact that the flagship in Kazakhstan has always been and remains the Cayenne, representatives of Porsche Center Almaty note the interest of Kazakh buyers in the anniversary release of the Panamera 4 with a 3.0-liter Biturbo engine with a capacity of 243 kW (330 HP), the cost of which starts from 52,000,000 tenge. It is this model that doubled Porsche's sales results in may, with its extended basic equipment in the area of comfort and running gear, as well as additional exclusive accents.
But to return to indicators of 2019 and full recovery of the automotive market overall, according to the forecast Orbis Auto, not earlier than one year and provided that there will be a second wave of self-isolation and the tightening of quarantine, which, of course, may change the situation for the worse.